FTX
The Great CryptOhtani

Potentially the biggest baseball player in the world partners with (at the time) the the biggest space for trading crypto.

I was brought in late into the creative development of this spot and was tasked with coming up with new nicknames for the commercial. I gladly jumped to the opportunity and ended up writing all the names except “The Great CryptOhtani” and “The Sho-sen” one.

It was the first national spot I was a part of and had the absolute joy of seeing it premiere during Opening Day.