Overheard at
Northrop Grumman

How do you make one of the world’s largest defense contractor more relatable to both the public and to prospective talent?

With a bit of humor.

Overheard at Northrop Grumman started as a LinkedIn comedy series and grew into an award-winning campaign unlike anything seen in the industry. In total, we produced 120 spots that racked up over 60 million impressions. Below is a collection of some favorites I helped develop and write.

Case Study

Select Favorites

Copywriter: Alfie Ramirez, Zach Driscoll
Art Director: Jacob Hirsch, Karyna Luong
ACD: Jon Igielnik, Jennifer Olviedo
GCD: Casey Aitken
ECD: Craig Cimmino
Filming Director: Tim Abshire

Awards

Shorty Awards: Gold and audience selection in B2B, Gold and audience selection in Branded Content

The Drum: Winner of Best B2B Social Media

Webby Honeree (Top 20%)

AAF DC: Gold in Best Social Media, Gold in Online Interactive Campaign

AAF NY/Philly: Silver in Best Social Media

IAC: Best Technology Social Media Campaign

Rally: First Place in Best Recruitment Marketing Campaign

NYFA: Finalist in Best Use of Video for Social Media

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James Webb Space Telescope - Northrop Grumman